They've screwed me on National Cheeseburger Day....

It’s hard being a journalist at times. 

The job can often throw you into precarious situations.

Some journalists are currently in war zones all over the globe, others are covering the outbreak of the Ebola virus, Scotland’s search for independence and Tony Abbott’s latest attempt to destroy us.

But this is my gift to the world.

I could win an award for this.....and not just ‘Most Likely to Die Quickest’ at my upcoming high school reunion.

Moving on,,,,

Enhanced Media Metrics Australia conducted a survey recently and found that the average Australian dines out on Take Away food ‘four times a month’.

I currently have dined out on McDonalds four times in the last 48 hours.

This same survey found that McDonalds, not surprisingly, is the most popular choice of restaurant.

Now, my recent efforts certainly haven’t helped change either stat, but promotions like the McDonalds Monopoly aren’t going to change things quickly either.

Most visits for me are done via the drive-thru and everytime it is covered in advertising material for the Monopoly campaign.

It’s all over the menu board, speaker box, payment and collection windows, as well as the bag containing your food and of course the product itself.

There is simply no escaping it.

As mentioned above, Australians eat it ‘four times a month’, or once a week.

McDonalds are clearly not happy with this statistic and are trying to increase that amount, which the Monopoly campaign plays a big part in.

Obviously we’re big enough and wise enough to make our own choices on what we eat and where we get it, but the Monopoly game plays on our desires to ensure there’s a high chance we’ll pull up to the aluminous ‘M’.

But the serious stuff aside, today is National Cheeseburger Day and in tradition, I tucked into my two cheeseburger meals with pride, only for Ronald and friends to screw me over.  

Lunchtime got me Bond St and Bow St, both duplicates, but also The Angel Islington and Leicester Square, two that I don’t have.

I was happy enough until I grabbed my meal for dinner.

Tonight’s meal uncovered Mayfair and Whitechapel Road, meaning that I now have three of each.

The other two were ‘Instant Wins’, this time I picked up another Small Fries/Fruit Bag and Attraction Voucher.

So in two meals and eight stickers, only two were any use to me.

Today has been a real opener for what I’m up against. 

I went to Kotara McDonalds for lunch and the big lady in front of me ordered four meals! (She was eating alone), meanwhile getting 16 stickers in the process.

It’s early days and whilst the war may be long, battles will be won and lost, and tomorrow is another day...filled with Cheeseburgers.