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| Copyright: McDonald's |
It’s this time of year that I usually hit the pavement, hoping to shape my body into peak condition with the summer period almost upon us.
But why bother with all that hard work, when you can spend the time chowing down on your favourite fast food in the hope of winning a sparkly new Jeep, UK Holiday, Jet Ski, Honda Motorbike or one of the many other grand prizes in McDonald’s Monopoly sweepstakes.
The McDonald’s Monopoly campaign is simple, purchase participating products at any McDonald’s restaurant and you receive stickers for various properties on the Monopoly game board. Match particular stickers and you win big!
For matching Bond St, Oxford St and Regent St for example you win a Jeep, Piccadilly, Coventry and Leicester Square win you a Jet Ski.
Also, 1 in every 5 stickers are an ‘instant win’ and can be anything from a burger to three month magazine subscription.
Obviously this whole campaign is tied to increase sales, given the more McDonald’s you buy; the more likely you are to be a winner.
One such trick that McDonald’s employs is that there is a genuine incentive to buy more.
Large Meals offer four stickers, whilst Medium meals only give you two, and small sized meals give you none whatsoever.
So far I have had McDonald’s twice in the promotional period.
I have purchased two large cheeseburgers meals, at different outlets and received eight stickers.
The first time I ordered, I uncovered Kings Cross Station, Oxford Street, Bow Street and an ‘Instant Win’, which won me a three month Zinio digital magazine subscription and I ironically chose to receive ‘Men’s Health and Fitness’.
The second time I ordered, I uncovered Kings Cross Station, Oxford Street, Pall Mall and another ‘Instant Win’, this time taking home a free McChicken Burger.
I have purchased two large cheeseburgers meals, at different outlets and received eight stickers.
The first time I ordered, I uncovered Kings Cross Station, Oxford Street, Bow Street and an ‘Instant Win’, which won me a three month Zinio digital magazine subscription and I ironically chose to receive ‘Men’s Health and Fitness’.
The second time I ordered, I uncovered Kings Cross Station, Oxford Street, Pall Mall and another ‘Instant Win’, this time taking home a free McChicken Burger.
Now, already after only two visits I can uncover a number of things.
Firstly, I've already got duplicates, as I now have two stickers of Kings Cross Station and Oxford Street.
Firstly, I've already got duplicates, as I now have two stickers of Kings Cross Station and Oxford Street.
It's no surprise that Oxford St is one of three green items needed to win the Jeep and Kings Cross Station is one of two needed to win a laptop, two of the more significant prizes in the game.
It’s obvious that the bigger items on the board are going to be in short supply and having already got duplicates, you’d start to question just how realistic your chances are of landing one of big prizes.
However McDonald’s temper this with their ‘instant wins’. Tagged as ‘1 in 5’ winning instantly, I’ve received eight stickers and already won twice, therefore either being an ‘incredibly lucky bastard’, or its all part of the plan!
Having had some wins, you’re tempted to keep playing the game.
Winning the McChicken ($4) and Zinio Digital Magazine Membership ($30), put me ahead of my current outlay of $14. It also ensures I walk back into a McDonalds’ outlet to claim my free burger and perhaps buy a large drink to go along with it, given it will ensure me another two stickers.
It’s obvious that the bigger items on the board are going to be in short supply and having already got duplicates, you’d start to question just how realistic your chances are of landing one of big prizes.
However McDonald’s temper this with their ‘instant wins’. Tagged as ‘1 in 5’ winning instantly, I’ve received eight stickers and already won twice, therefore either being an ‘incredibly lucky bastard’, or its all part of the plan!
Having had some wins, you’re tempted to keep playing the game.
Winning the McChicken ($4) and Zinio Digital Magazine Membership ($30), put me ahead of my current outlay of $14. It also ensures I walk back into a McDonalds’ outlet to claim my free burger and perhaps buy a large drink to go along with it, given it will ensure me another two stickers.
Thus, the wheel keeps turning.
Game on McDonald’s, game on.
Game on McDonald’s, game on.
#FatMonopoly
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